Esther Schmidt – Brand Identity & Digital Presence

Esther Schmidt is a systemic therapist based in Castellón and Valencia, Spain, offering in-person and online sessions, courses and workshops.

She already had an established presence: a logo, a website, Facebook and YouTube channels and her own podcast. The goal was to bring all of it together under a refreshed identity that reflected her experience and gave her brand a consistent voice across every channel.

I redesigned her logo with a finer line and essential contrasts, keeping the recognizable elements of the original. I designed her responsive website and a corporate icon set, helped her launch her Instagram account and defined her visual identity for social media. I also updated her Facebook and YouTube profiles and covers, designed flyers for her sessions and courses and her business card, and edited Instagram Reels using her own video footage. The project was developed from 2025 to 2026.

A complete personal brand system applied across web, social media and print.

Brand Identity
Redesigned logo in two versions, color variants and a corporate icon set.

Social Media
Updated Facebook and YouTube profiles aligned with the new identity.