Dioxilife – Brand Identity & Visual System

Dioxilife is Europe’s leading brand specializing in water purification products, with distribution across Germany, France, Italy, Portugal, Colombia and beyond.

The brand had grown significantly but lacked a coherent visual identity to match its market position. The graphic language was inconsistent across digital and print touchpoints, and the packaging, promotional materials and social media presence needed to work together as a unified system.

I led a full visual restyling of the brand: color palette definition including a color-coded system to differentiate each product line while maintaining brand cohesion, brand unification, web redesign, responsive banners, social media templates, Meta ads, product labels, packaging design for main product lines, product photography, supplier manuals and packaging boxes. The system was applied consistently across all digital and print materials from late 2021 to late 2024.

A complete visual system deployed across six European and American markets, covering every brand touchpoint from web to shelf.

Digital & Advertising
Web banners, social media ads and Meta campaigns across Spain, France, Germany and Portugal.

Brand System
Color-coded identity, iconography, templates and print materials.

Product Photography
Full product line shot for e-commerce and print use.