Etiqueta de proyecto: brand identity

Esther Schmidt – Brand Identity & Digital Presence

Esther Schmidt is a systemic therapist based in Castellón and Valencia, Spain, offering in-person and online sessions, courses and workshops.

She already had an established presence: a logo, a website, Facebook and YouTube channels and her own podcast. The goal was to bring all of it together under a refreshed identity that reflected her experience and gave her brand a consistent voice across every channel.

I redesigned her logo with a finer line and essential contrasts, keeping the recognizable elements of the original. I designed her responsive website and a corporate icon set, helped her launch her Instagram account and defined her visual identity for social media. I also updated her Facebook and YouTube profiles and covers, designed flyers for her sessions and courses and her business card, and edited Instagram Reels using her own video footage. The project was developed from 2025 to 2026.

A complete personal brand system applied across web, social media and print.

Brand Identity
Redesigned logo in two versions, color variants and a corporate icon set.

Social Media
Updated Facebook and YouTube profiles aligned with the new identity.

Dioxilife – Brand Identity & Visual System

Dioxilife is Europe’s leading brand specializing in water purification products, with distribution across Germany, France, Italy, Portugal, Colombia and beyond.

The brand had grown significantly but lacked a coherent visual identity to match its market position. The graphic language was inconsistent across digital and print touchpoints, and the packaging, promotional materials and social media presence needed to work together as a unified system.

I led a full visual restyling of the brand: color palette definition including a color-coded system to differentiate each product line while maintaining brand cohesion, brand unification, web redesign, responsive banners, social media templates, Meta ads, product labels, packaging design for main product lines, product photography, supplier manuals and packaging boxes. The system was applied consistently across all digital and print materials from late 2021 to late 2024.

A complete visual system deployed across six European and American markets, covering every brand touchpoint from web to shelf.

Digital & Advertising
Web banners, social media ads and Meta campaigns across Spain, France, Germany and Portugal.

Brand System
Color-coded identity, iconography, templates and print materials.

Product Photography
Full product line shot for e-commerce and print use.