Praxedo – Editorial, Events & Marketing Collateral
Praxedo is a French B2B SaaS company that develops field service management software, with offices in France, Germany, Spain, the UK and the US.
Its visual system is defined by the headquarters in France and shared across all markets. Each local marketing team needed a designer who could apply it with precision and turn it into a steady flow of content and event materials, in several languages and for different audiences.
I started working with Praxedo Spain in late 2022, then with France in 2023, followed by the US and, more recently, Germany. I design ebooks, whitepapers and practical guides in Spanish, French, English and German, trade show stands and roll-ups for events, corporate materials such as leaflets and branded merchandise, and occasional social media ads. Every piece follows the global brand guidelines so the company looks the same in every market.
An ongoing collaboration with four marketing teams, delivering consistent multilingual materials across Europe and the US.
Editorial
Ebooks, whitepapers and guides produced in Spanish, French, English and German.
Trade Shows
Stands and roll-ups for events in Spain, the US and Germany.
Corporate Materials
Leaflets and branded merchandise for events and sales teams.
Brand identity and visual guidelines are property of Praxedo. All layouts, adaptations and mockups shown were designed by Cecilia Santiago.